From Casper and Bala to Building Nelle Atelier with Madeleine Cohen

In this episode of the Two to Twenty podcast, host Katie Vander Ark interviews Madeleine Cohen, founder of Nelle Atelier, a denim brand reinventing the petite category for the modern shopper. They discuss launching a fashion label, navigating early growth, and what it really takes to build brand credibility in the consumer sector. Madeleine shares her insights on marketing strategies, the significance of brand credibility, and her future growth plans for Nelle Atelier. She also offers valuable advice for aspiring founders about the realities of entrepreneurship and the importance of pursuing one's vision despite challenges.

 

[00:00] Introduction to Nell Atelier and Its Founder
[02:59] The Market for Petite Fashion
[05:45] Challenges in Product Development
[08:59] Navigating Funding and Investor Relationships
[11:57] Building a Brand and Customer Engagement
[14:54] Pre-Launch Strategies and Market Research
[17:55] Go-To-Market Strategy and Influencer Marketing
[20:47] Future Growth Plans and Advice for Founders
[23:54] The Reality of Entrepreneurship

 

Music Production: Dustin Belt