The Future of Marketing and AI with Jenna Hannon

In this episode host Katie Vander Ark speaks with Jenna Hannon, CEO of Hatter AI, about her journey from a marketing expert to a founder. They discuss Jenna's experiences at Uber, the evolution of Hatter AI, and the importance of customer feedback in product development. Jenna shares insights on the future of marketing with AI, go-to-market strategies, and the significance of understanding customer profiles. The conversation highlights the necessity of adapting to market needs and the role of AI in enhancing business operations.

[00:01:13] Intro

[00:05:00] Lessons and Feedback

[00:13:45] Product Adoption

[00:18:50] AI and Content

[00:22:58] Customers and Demand

[00:27:24] Value of AI

 

Editor: Cory Jennings 

Music Production: Dustin Belt